داستان آبیدیک

chief executive


فارسی

1 عمومی:: مدیر عامل

In 1970, Fred Borch, chief executive of General Electric, then the largest industrial conglomerate in the world, was happy to explain how he 'keeps a secret plan locked tightly in his desk. JimWhitehurst, chief executive officer (CEO) of leading software company Red Hat, professes a 'meritocracy of ideas', where strategies can come from any level and any part of the organization. Strategy no longer sits in the heads of owners and chief executives, unarticulated and safe from challenge. While chief executives get the headlines, it is the hard, detailed work of generations of strategy consultants and corporate strategy staffs that has gradually and sometimes inadvertently brought more and more people into the strategy process. Strategists serve at the whim of their clients or chief executives.

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